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Save Greek Water, a citizen initiative launched in 2012 to protect Greek water from privatization, has released the first in a series of TV and radio adverts that will form its “Something's up with the Water” campaign.
The campaign will feature multiple TV and radio commercials produced with voluntary contributions from about 250 professionals from film, TV, theatre and radio.
See the first video spot “Beach bar” here (in Greek).
The launch of the advertising campaign comes just over a week after the Right2Water petition, containing 1,884,790 signatures from every EU state, was presented to the European Commission, calling on it to recognise and implement the right to water and sanitation for all in EU legislation. The Right2Water petition was the first pan-European Union campaign to achieve European Citizens’ Initiative status, meaning the commission must consider the demands of the petitioners.
Greece was one of the 13 EU countries to exceed the required minimum of signatures necessary to make the petition valid. A citizens' initiative has to be backed by at least one million EU citizens, coming from at least seven out of the 28 member states. A minimum number of signatories is required in each of those seven member states.
More on the Right2Water petition here.
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